We seek to invest capital for the long term by owning great consumer businesses with a strong competitive position, attractive returns on capital and conservative, risk-averse management. We prioritise the long-term sustainability of our brands' cashflows over short-term profit maximisation.
We aim to partner with brilliant entrepreneurs with a long-term, strategic and ambitious vision for their consumer businesses. We take minority stakes in promising early-stage consumer businesses, and buy entire or majority stakes in cashflow-positive, stable consumer businesses.